Although Amazon is well accomplished online company, based on accessibility of information in the site has been slighted clustered with lots of unrelated information. Therefore for the first users this can be an overwhelming task in finding what you users are looking for. This is based on the tenets and practice of the accessible web aim to ensure users finding the web a valuable resource, and that they have access, enjoy the sites and thus are more likely to make return visits. The Amazon may offer pleasant experience for experienced or returning users but not new user. Information overloading is common problem on internet which Amazon on login doesn’t seem to address but once user has an account and login it then offers customization of content, access and presentation. One example of bad experience site is from aquarelle.com (mainly sells flowers) which offers no integration of architectures of various sites on differnt countries. Customer profile at aquarelle.co.uk and aquarelle.be are not related to the mother company account (aquarelle.com). If customer registers in all of the sites would be flooded with same advertisements of the same product on different language creating spam and unwanted mail.